It was not possible for me to get involved in every project so I had to learn to let go and delegate. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. I was 11 years old when I got my first job washing dishes at my fathers restaurant. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. What was the condition of the company before you were named CEO? We're a healthier, quick . The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Without our franchisees, committees, and council, I simply could not do this job. Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. NJ. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? It hopes to keep all its new customers. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Because we want to help with your meal and your food, etc. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. New York State Disclaimer: This advertisement is not an offering. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Your results may differ. I was born with a strong work ethic. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Charles Watson has been the CEO since . menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. We gathered that feedback and used it to set goals and action plans for the company. See where were looking to grow to meet the incredible demand. which of the following is not characteristic of groupthink SPEED . 5 free lookups per month. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Such filing does not constitute approval by the Department of Law. Its only here until August. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . It's tropic time. Weve been in partnership with them for over 10 years now. Youre paying for a premium product. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Youre asking me to pick which kid I like the best. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . And if you do that well, then your top-sellers, sometimes you beat them. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. New York State Disclaimer: This advertisement is not an offering. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Communicate deeply. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Its doing more than just being in business to sell food and smoothies. Are there misconceptions about smoothies you want cleared up? What is the all-time best-selling smoothie the chain offers? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Did you foresee the level of growth the chain has experienced of late? Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Charles is directly responsible for selling more than 800 franchises during his tenure. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. It is for information purposes only. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his company's performance so far this year . NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Share Tweet Share Pin. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. CHARLES WATSON: Sure, absolutely. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. We find that real fruits, veggies, and juices just taste better.". The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Find contact details for 700 million professionals. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? For more information about owning a Tropical Smoothie Cafe franchise, complete our form! And so we are rolling out this fall, what were calling it, our Inspire Better, right? If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. I was originally a quarterback in high school and had my heart set on the same position for college. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! I think the biggest shift will take place for those restaurants that can't be open right now. Tropical Smoothie Cafe has deals in place . Our annual tactics are focused around delivering those results.". So theres a lot of involvement. Tropical Smoothie Cafe. . Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. So were a brand thats going to be close to pushing a 3:1 investment ratio. 770-580-2333 F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. And was one in place already? Its tough. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. TropicalSmoothie.com. See where were looking to grow to meet the incredible demand. So I actually see myself very much like our consumer who wants to make better choices, but you know what? Charles Watson was named CEO in December 2018. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. I think the biggest shift will take place for those restaurants that can't be open right now. It is the food. Mark serves on the board of the Institute of Certified Franchise Executives. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%.