Therefore, Table 2 is constructed showing the Fenty Beauty's SWOT Matrix. At the time, there wasnt a brand that truly reached everyone from the lightest skin to the darkest. Mainly 5 individual complaints had been consolidated into a single law suit before the acquisition and a second consolidated lawsuit was also filed after the acquisition was complete. The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! You can use them to display text, links, images, HTML, or a combination of these. Debt Heavy Capital Structure: Acquisition of Elizabeth Arden in 2016 cost the company a cash purchase price of $1034.3 million, for which it entered into a 7 year $1800 million senior secured term facility which has made its balance sheet debt heavy. Were making it easier for you to know how to recycle our products, with a new recycling partnership in the works. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. For this case study, I conducted a SWOT analysis of Fenty Beauty and Colour Pop. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. So although certain third world countries are excluded its safe to say, Fenty Beauty is pretty internationally marketed. and production for Fenty Beauty, which could eat into their profits. The company carries an iconic portfolio of brands in all of its four product segments some of which are, Revlon, Almay, SinfulColors, Pure Ice in cosmetics, American crew in men grooming products, Elizabeth Arden Ceramide along with many other brands in skin care and some other brands which came under its umbrella after CBB acquisition. You can't forget about the small stuff, toothpaste and deodorant. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. The brand went live in 17 countries on the same day at the same hour (regardless of time zones) with a completely omnichannel marketing strategy. Ingredients in the beauty industry are tricky. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Acasestudy.com 2007-2019 All rights reserved. May 31, 2017 is when she took to Twitter and Instagram to officially post about the soon-to-be makeup line: Folowed by the official date of release on August 1st 2017: When it comes to the question of being location specific, its somewhat a yes and a no as the product is said to hit the shelves in every Sephora (with 2,300 stores across 33 countries worldwide), Harvey Nichols (with international stores located in the middle east and East Asia) and is of course available online at http://www.fentybeauty.com with international shipping available for 121/195 countries. It's founder and the face of Fenty is the singer Rihanna. Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best-of-the-best in beauty - and still seeing a void in the industry for products that performed across all skin types and tones. It could and may have also affected the company's operations & flexibility adversely as the company has to use its cash equivalents to service the debt. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. ViewTerms of Use. It wasnt until April 14, 2017 that Rihanna confirmed the idea of Fenty Beauty to the public sayings that makeup always been something shes really wanted to do. One possible reason it may be more difficult to find darker shades in certain places in the world could be due to the idea that, retailers may believe a certain type of customer ceases to exist in their particular region and are therefore less likely to allocate their shelf spaces for those shades. Beauty brands know people need products for certain occasions too, like when job hunting or when meeting up for a spicy date at that New Mexican restaurant around the corner. - New employment laws for employee handbook maintenance. Press and consumers ultimately saw a fun and flawless execution, but what they didnt see were the efforts of more than 500 global leaders across brand and merchandising, supply chain, marketing, social, and retailer teams doing synchronized swimming to pull it off. This deal also made Rihanna, the first woman of colour at the top of an LVMH maison indicating to the consumers that the. 1. The PESTLE/PESTEL analysis for Revlon Inc. is presented below: We do not share your information with anyone. Deal with Amazon to increase digital foot print, 1. Rihanna is more than just a singer, or an actress or even a fashion and beauty icon, she is a young and fresh outlook on risk taking in all the fields she is a part of whether it be music or fashion shes always shattering expectations. Just wash, treat, and repeat: You'll see smoother skin and a brighter, more even tone when you show up with Fenty skin on the regular. People will always feel the need to have shampoo and soap in their bathroom. But, how do we know? We analyzed the visual data of the Instagram accounts of Fenty Beauty and five of their competitors. Fenty Beauty. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Colour Pop, which launched in 2014, is similar to Fenty Beauty in terms of the target audience (Millennial and . Revlon has taken various initiatives for digital marketing, but to attract the current generation, who have made their world around their handset, it still needs to work hard and develop mobile marketing campaigns through apps and other media. But even though the products in this industry are endless, they all focus on selling one specific idea: a better you. The following report provides a thorough, analysis and evaluation of Louis Vuitton Moet Hennessys decision to collaborate with Robyn. Its founder and the face of Fenty is the singer Rihanna. Often times it is seen that brands may cary dozens of shades however, those shades do not match the subtle undertones in the skin of a person of South Asian or African American descent. You will critically evaluate how Shopee has grown under the leadership of its, 1. If there are large numbers of unemployed people in the USA, then this will likely reduce the, Social media has been a powerful tool in the hands of consumers. Some of the proprietary technologies have been used in products like Revlon Age Defying cosmetics, Almay SmartShade makeup, Revlon ColorSilk hair colour, Prevage and the Elizabeth Arden Ceramide skin care lines, Mitchum anti-perspirant deodorants, CND Shellac nail color systems and CND Vinylux nail polishes. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. And it goes on, and on, and on. Name: Fenty Beauty Type: Limited liability company (LLC) Parent company: LVMH (Mot Hennessy Louis Vuitton) Headquarters location: Paris, France Founding date: 8 September 2017 Owners: Rihanna (CEO) and Bernard Arnault (Chief Executive at LVMH) Key stakeholders: Sephora and women of color Revenue: approx. With an estimated $570 million in annual revenue, just under 10 million followers on Instagram, and only 1,500 posts, Fenty Beauty is killing it in the digital marketing game. We were also ready to ship directly to 137 countries. Toothpaste makes your breath smell better. Class Action Law suits after acquisition of Elizabeth Arden: Many shareholders filed class action lawsuits along with a derivative lawsuit to challenge the acquisition of Elizabeth Arden in 2016 which may be still pending. Please note that you agree to receive email updates from us on our new reports and solutions. Copyright of Revlon Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Her vision of Beauty for All became our marketing mission. STEP 5: PESTEL/ PEST Analysis of Mac Cosmetics The Marketing Mix Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be . Revlon, Inc. which includes Revlon and all its subsidiaries was founded 85 years ago by Charles Revson. Revlon Inc. SWOT and PESTLE analysis has been conducted by Aditya Kumar Gautam and reviewed by senior analysts from Barakaat Consulting. Many undertones, such as olive ones like mine, were also underserved in beauty. Personal Care Products Safety Act (PCPSA) banning some ingredients in various beauty products: Beauty industry as a whole was affected by the enactment of PCPSA, which calls for regulation of various chemicals and other constituents in beauty products. All Rights Reserved. From the beginning, our founder Rihanna was very clear that absolutely no one was to be excluded. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. 1. The video . Although only 5% of the sales are coming through sales via e-commerce, Revlon has lots of opportunities to increase its revenue by partnering up with other e-commerce sites to sell some range of exclusive products. In skin care, an ingredient called microbeads were sweeping headlines for a while. Success also wouldnt have been possible without my diverse, insanely creative and brave marketing team each with their unique background and voice. The hype around the campaign also came from these beautiful women of colour, promoting the brand by sharing the official campaign themselves (through an app call re-gram) on their own personal twitter accounts as well. Sitemap, Economic factors: A recession-resistant industry, Environmental factors: An attempt is being made, but the effects are small, typically follows these same general guidelines, Forums and subreddits are popping up over the internet, Customers will try an assortment of products until they find, One bad review is all it takes for a customer to look away in disgust, The internet really did revolutionize the beauty industry, Any new beauty brand can sell their products through Amazon, The Federal Food, Drug and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA), theres still a long way to go to see results, What is PESTLE Analysis? Decrease in consumer spending for beauty products: Purchasing habits of consumers are changing due to various reasons one of which is deteriorating economic conditions for a large section of consumer base. As for employment in this industry, nearly one million people are employed, including hairdressers, barbers, manicurists, skin care specialist, and massage therapists. Course Hero is not sponsored or endorsed by any college or university. Brands will spend $1.1 - $1.4 Trillion on visual creative in 2020. Fenty Beauty products were teased online for months on Rihannas personal social medias including twitter, Facebook and Instagram before the official campaign launched on September 1st 2017. How the F&B industry are driving the future of sustainability, biggest beauty brand launch in YouTube history. We can see here, that when comparing Fenty to their competitors, they perform 40% better than the median of their competitors. https://phx.corporate-ir.net/phoenix.zhtml?c=81595&p=irol-reportsannual, https://phx.corporate-ir.net/phoenix.zhtml?c=81595&p=irol-news&nyo=0, 3. https://martinroll.com/resources/articles/strategy/the-asian-beauty-industry-new-challenges-and-opportunities/. Who better to teach you all about Fenty Beauty than Rih herself?? Many celebrities have their own product lines but few change an entire industry. This has been especially true for the beauty, industry, where women have been able to connect with each other and share their experiences with, This trend has been exploited by Fenty Beauty, which has used social media to connect with its, consumers and promote its products. Propose three active trading strategies that hedge fund manager use to enhance your portfolio return. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Its also very interesting that in the initial process of promoting the brand she had people sign up to get first details which created even more of an exclusivity to an already mysterious brand. So its technology is one of the most important factors which if leaked can create disruptions in the company. Someone finds their favorite shampoo from Company A and then sees a new moisturizer made from the same guys. Reply HELP for help or STOP to opt-out. But, theyre made of plastic and horrid for the environment. The worldwide beauty industry size amounts to US$532 billion (Business Insider. Revlon SWOT & PESTLE Analysis - SWOT & PESTLE.com. The brand mainly deals in beauty products and has over 140 products in-store or online. What resulted is a movement that shifted the beauty industry. Due to changing needs and behaviour of consumers, Revlon has more cash requirements for promotional activities etc. Californiaresidents: Please also see our Financial Incentive Terms. You can buy almost any product and get it delivered to your home in a day or two. Fenty Beauty SWOT Analysis Fenty beauty has many strengths, among those being what the brand stands for you which is unity and inclusion off all people regardless of race, religion, and age. "market grew an estimation of 5.5% percent in comparison to the previous year" (Statista. Though just a hashtag, even the right hashtag can carry a lot of weight, which brings us to the second form of marketing strategy that the Fenty Beauty team used in creating its empire, attitude branding. You can use the following in your reference section in order to give credit to the source. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. One bad review is all it takes for a customer to look away in disgust. This beauty line is centralized around uniting beauty around the world no matter what shape or form it comes in Presentation by Nikki Ishibashi This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This is a text widget, which allows you to add text or HTML to your sidebar. Sustainability majorly impacts the world: Its interconnected to issues including global warming, poverty and hunger, and social justice. Since its launch in September 2017, Fenty Beauty has shaken the entire beauty industry with its dedication to diversity and the eye-popping positive feedback from the market. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Revlon SWOT & PESTLE Analysis - SWOT & PESTLE.COM. PEST Examples. Hundreds of people started posting selfies of themselves wearing Fenty Beauty on social media; our first repost was of a beautiful woman wearing a hijab. Pretty soon she used makeup as a means of self expression which ultimately lead her to be the fearless icon she is today. 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This industry remains largely, impervious to economic difficulties. At the time, there wasn't a brand that truly reached everyone from the lightest skin to the darkest. This was the birth of Fenty Beauty. Her social media has an immense following which consists of: Her twitter, instagram and Facebook would simultaneously post the same pics when it came to product pictures but it was instagram and twitter where she really lured in her target audience. But what this really means is that everyone wants to impress someone even if its only themselves.