They run fan sites, create self-designed band merchandise and produce. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Statista. The K-Pop wave has been well documented in the United States. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. A paid subscription is required for full access. First thing first, well see the demography of the surveys respondents. Then you can access your favorite statistics via the star in the header. First was the young, diverse, and digitally native Generation Z coming of age. You may opt-out by. Register in seconds and access exclusive features. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Audiences who are 45-54 years old make up 7% of traffic to the site. 75 1 As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. It isn't just BTS fans who are this passionate. Even some of the adults are just annoying because they like to argue about everything. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . For years, Beliebers stood above all other fan armies on social media. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. You can also find the Tableau Public visualization dashboard Ive created to support this article. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. K-pop has always been associated with complex videos and memorable visuals. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Korean Foundation for International Cultural Exchange. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. In part, this is due to South Koreas position as an economy driven by exports. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Access to this and all other statistics on 80,000 topics from, Show sources information This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Change Consent | Kpopmap 2022. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. (2020). K-pop fans are now even making fan videos about Anonymous itself. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Discover the latest in K-pop music, news, and culture at KPOPSource.com. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Learn more about how Statista can support your business. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Tentu, hal ini belum bisa dikonfirmasi. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Access to this and all other statistics on 80,000 topics from, Show sources information K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. However, K-Pop history has seen some exceptions, for example, TWICE. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Engagement performance compares an artist's performance to other artists who have the same reach. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. We also offer combined rates with MusicThinkTank. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. They appoint South Korean stars as brand ambassadors . But there are two acts, both K-pop, who leave the rest in the dust. There are also historical and economic ties with the region. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Love that more females are listening to female groups. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. As soon as this statistic is updated, you will immediately be notified via e-mail. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. 10.14.20. account, CJ, says that there is a team of seven people who run the BTS on Billboard! We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. This is unsurprising given its large multi-cultural population. From new album releases to concert coverage, our site has it all. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Show publisher information Fans recently crowdfunded around 3 million baht (around $95,000) to . As a Premium user you get access to background information and details about the release of this statistic. Screaming Fangirl. account. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Check out our five best free-to-play Kpop games made especially for KPop fans. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. (image via Vivid Seats) Vivid Seats also notes . Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The Tulsa . Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Please create an employee account to be able to mark statistics as favorites. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Halaman Selanjutnya. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. 1. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. statistic alerts) please log in with your personal account. Are you interested in testing our business solutions? And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. "How popular is K-pop in your country at the moment? Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. That is about 15,000 more than expected for an artist with her 85 million followers. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. As for students, it is dominated by age ranging from 15 to 20 years old. 7) when looking at Instagram Followers. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. In the K-Pop industry, merch is as important as the music itself. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Finally, heres come the end of this writing. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Profit from the additional features of your individual account. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. This number was for those searching for a ticket to a BTS concert on the ticketing website. Warner Bros. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. You need at least a Starter Account to use this feature. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Business Solutions including all features. Your home for data science. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. (February 14, 2022). However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. You need a Statista Account for unlimited access. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers.