Good Essays. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Business Model Analysis Customer service [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Strategic management [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". and Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Busboy, Stakeholder analysis [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. They contracted to buy 12 brand new 737s from Boeing in 1997. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Business ethics Shareholders . Telephone The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Employment [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. London Gatwick Airport WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? The level of stakeholders depends on the political economic and social environment. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. These are stakeholders who are directly affected by a project, such as employees. TABLE OF CONTENTS Below are the introduction, body and conclusion parts of this essay. easyJet's Strengths. It has seen an increase in customer loyalty in its core markets. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. 3.5 Process 9 What are various methods available for deploying a Windows application? Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. 3. Undoubtedly one of the key players in this progression was easyJet. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. EasyJet endeavours to respect the principles of the ILO . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. easyJet. Internal stakeholders are those from within the, Premium Stakeholder analysis for only $11.00 $9.35/page. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Also the product that airlines serve is a somewhat typical service. 1. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? We will write a custom essay specifically for you. [25 marks] Motivational and inspirational 1. Low-cost carrier London Gatwick Airport Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. A shareholder, though, is someone who has invested in a corporation. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Answer (1 of 4): A number of these stakeholders can be Identified. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The space saved by having smaller galleys allowed for the installation of 156 seats. 2008 2007 Change. . [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. About easyJet. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Interviews by Ross Falconer. What we do. The two organisations I will be looking at are Tesco and Macmillan. The owner of the business can be role models for the employees. There is two different types of stake holders these are internal and external. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. See Answer. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". How does EasyJet create value for the customer? I have found this less to be the case with easyJet, and most of the . We also use third-party cookies that help us analyze and understand how you use this website. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Brand EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. It does not store any personal data. 3.1 Price 4 ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. 1 Brief history of Easyjet 3 An aerial view of SEN. Shareholder easyJet Airline 3.2 Product and services 6 Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Germany Low-cost carrier Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. In the sense these parties anticipate many from the organization. easyJet Plc engages in the provision of passenger airline and carrier services. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Customer, Airline Assignment access_time21 junio, 2022. person. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. It is more suitable for students and ordinary income people. Business Model Analysis The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK.