wharton business analytics: from data to insights wharton business analytics: from data to insights

Study real-world examples from consumer packaged goods, financial services, media, retail, apparel, and technology. Vanderbilt Medical Center Case Study: How to Improve Predictions Introduction to Regression Analysis (2:51), Implementation of the Model - Part II (5:13), Radically New Data Sets in Marketing (7:49), Assignment: Identify Effective Methods for Collecting Customer Data. Yes, the flexible payment option allows a participant to pay the program fee in installments. The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making . Advanced Business Analytics Program (Wharton University of Pennsylvania) Created in association with the Wharton Executive Education, this program is specifically designed for professionals who desire to interlace analytics with their processes, products, and culture to build modern businesses. Some programs include a final project submission or other assignments to obtain passing status. Delivered in collaboration with program partner Emeritus: The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Assistant Professor of Marketing, The Wharton School, Research Interests: Marketing analytics, data-driven design, decision support, preference measurement, Blended Learning Solutions for Organizations, Business Analytics: From Data to Insights, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies, Marketing Manager (traditional, digital, or omni-channel) who aims to use analytics to improve marketing ROI, Business or Data Analyst who wants to gain expertise in marketing-specific applications such as regression analysis and conjoint analysis, General or Business Manager who wants to take a broad, customer-centric view of innovation for better decision making, Product or Brand Manager who seeks to explore analytics techniques to optimize the impact of their marketing investments. The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. We hope you find the same. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at The Jacobson Global Venture Awards, established in 2017 by alumni Marina and Andrew Jacobson, allows students to share their entrepreneurial vision with their community, and compete . Business Analytics: From Data to Insights at The Wharton School. Leadership & Management Certificate Program (Wharton Executive Education) 6. Additionally, the students have the opportunity to participate in a real-world simulation to help them understand how to formulate production and marketing strategies, gauging the impact of the decisions. View the program page in Spanish , Christopher D. Ittner, PhDSee Faculty Bio, EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Xingmei Zhang and Yongge Dai Professor; Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Professor of Operations, Information and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Senthil Veeraraghavan, PhDSee Faculty Bio, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, Business Analytics: From Data to Insights, Blended Learning Solutions for Organizations, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies. Cost: $2,600. . View Brochure_Wharton_Business_Analytics_03_May_19_V36 (1).pdf from ACCOUNTING 22:010:603 at Rutgers University. Correlation and Causation Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. More than 50 percent of our participants are from outside the United States. forecast future financial scenarios. How is Netflix using metadata tagging to know what you watch and to create relevant content? The Business Analytics online program provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. We have summarized the process of turning raw data into actionable insights into a simple and easy-to-follow 5-step process. These courses will feature some of Whartons most acclaimed professors, all leaders in their fields. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required. A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience. Discussion: How Does Your Company Collect Data? In Thinking with Data, Max Shron offers a helpful framework for narrowing the scope of a project such as data analysis. Here is all that you need to Know. Led by Prof. Christopher D. Ittner,. Formulate your production and marketing strategy over the next four years, and learn the impact of your decisions. If your enrollment had previously been deferred, you will not be entitled to a refund. Data Analytics Simulation: Strategic Decision Making All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. All the instructors are professors, associate professors, and assistant professors from the Wharton University of Pennsylvania. All withdrawal and refund requests should be sent to admissions@emeritus.org. Business Analytics courses will introduce you to a popular and diverse profession. And well help you master logistics and supply chains through operation analytics. professors, youll learn how data is used to assess what drives financial performance and to Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business. This course provides an overview of the field . use data effectively to address business challenges of your own. The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Accounting Analytics explores how financial statement data and non-financial metrics can be Wharton's three-month online program Business Analytics: From Data to Insights arms managers and leaders with the tools needed to break away from the pack. Business Analytics: Data-Driven Strategy Big data and analytics are more than technology and data science problems to be relegated to specialists. The digital certificate will be sent approximately two weeks after the program, once grading is complete. You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions. HR Management and Analytics: Unlock the Value of Human Capital (Wharton Executive Education) 4. These are the topics for the graded assignments: Identify Effective Methods for Collecting Customer Data This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required. Gain hands-on experience with machine learning. According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. $79/month Evaluate Your Users Find Out Who Will Be Using the Platform. All school and university names, program names, course names, brochures, logos, videos, images, and brands are property of their respective owners and not Coursalytics. We have designed this program to fit into your current working life as efficiently as possible. . Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. Wharton's three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Candidates can use the email group-enrollemnts@emeritus.org for further information. Invite a friend or colleague and get US$275 off on your program. Merck Case Study: Build a Decision Tree No, there is no alumni status granted for this program. $79/month Take the opportunity . Optional practice quizzes and Knowledge Checks are not graded but help reinforce your learning. Learn more. After filling the form, they will be directed to the payment page. The Wharton School is accreditedby the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU. Some of the companies discussed include Amazon, Netflix, and Starbucks. Find available AI and business analytics courses and programs for professionals offered in person and online. Someone from the Coursalytics team will be in touch with you soon. After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. Take the opportunity to turn data into a competitive advantage. Delivered through a combination of video and live online lectures, Learn through individual assignments and feedback, Delivered through a combination of recorded and live video lectures, 4 Live Teaching Sessions by Wharton Faculty. The three sources include: Use cases that support C-level metrics (think revenue, cost, and risk). Their research has been published in leading journals, including the Journal of the American Statistics Association, Marketing Science, Manufacturing & Service Operations Management, and the Journal of Consumer Research, and they have been quoted or featured in outlets like The Economist, New York Times, Wall Street Journal, and Washington Post. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts. Decision Trees. Privacy Policy. Peer learning adds substantially to the overall learning experience and is an important part of the program. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. The program has over 170 video lectures from Whartons expert faculty, providing general information about concepts and frameworks. Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), Professor of Operations, Information and Decisions, Associate Professor of Operations, Information and Decisions, Anheuser-Busch Professor of Management Science, The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School. and increased . You have been invited to Business Analytics: From Data to Insights. Analytics can be valuable for nearly all industries . We unite the Schools trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Yes, the learning platform is accessed via the internet, and video content is not available for download. Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. APPLY NOW Passing Criteria However, these sessions are always recorded, so you may view them later. This option is made available on the payment page and should be selected before submitting the payment. or get US$275 off with a referral, Enroll your team and learn with your peers. The principles youll learn are simple, but theyre so powerful. In the 21st Century, its not what you know that matters; its how you use what you know that will determine your success in business and in life. Please email us with the details of the program you are interested in, and we will assist you. We're trying to fix this error. Duration: 4-6 weeks (5-6 hours/week). Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Learn how Cade Massey, Faculty Co-Director of The Wharton Sports Analytics and Business Initiative,turned to baseball to rethink recruiting. school.support@emeritus.org. companies like Yahoo, Google, and Facebook. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. REGISTER. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization. Wharton AI & Analytics For Business. Youll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and youll develop basic data literacy and an analytic mindset that will help you make strategic decisions. Prof Christopher D. Ittner, Prof Peter Fader, Prof Raghuram Iyengar, Prof Senthil Veeraraghavan, Sergei Savin, Ron Berman, Prof Noah Gans, Prof Eric Bradlow, and Mattew Bidwell will be teaching the curriculum. Besides, data is a crucial form of understanding business, and it doubles every three years. To get started, please complete the information form on the following page. C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions. Simulation Toolkit, Data Visualization and Interpretation Skip to the main content. Learners can avail of the Business Analytics: From Data to Insights program certificate by completing the online curriculum, including the assignments, practical work, and the capstone project. Please email. iD Fresh Food Case Study: Practice Using Historical Data Find available AI and business analytics courses and programs for professionals offered in person and online. 6-8 hours per week, US$2,750 A business intelligence analyst at a tech company, say, Spotify, might analyze large amounts of data to generate insights and reports that management can use to make decisions. Business Analytics: From Data to Insights (Wharton Executive Education) 3. $79/month Youll get your own Jupyter notebooks with actual code to run against hundreds of thousands of rows of real data from Evite. Learn how you can build data-driven decision-making skills with Wharton Executive Educations Business Analytics: From Data to Insights program.Led by Prof. Christopher D. Ittner, learn how to look at data and derive insights to create future strategies that help enterprises succeed. Whartons online Business Analytics Specializationarms managers and leaders with the tools needed to break away from the pack. In this course, taught by Whartons acclaimed accounting Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. Business Analytics: From Data to Insights, Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports. We encourage faculty members around the globe to participate. Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles. Data that is collected by the company is used to create predictive models. Every modern business must #articulatestoryline through #evidencebasedpractice and #businessanalytics supported by #data . Successful enterprises from retail to finance rely on data to formulate strategies that drive revenues and grow their customer base. Duration: 4 weeks (2-3 hours/week). Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-world examples to explain how you can uncover actionable insights from sources like online transaction, customer survey . The hands-on assignments and simulation are meant to help you practice concepts introduced in a given week. After the Business Analytics: From Data to Insights online certification, candidates will have profound knowledge about the following: The Business Analytics: From Data to Insights certification course is best for professionals who want to improve their decision-making process. Identify effective methods for collecting data on customer behavior and use it to make better decisions for your business. Engaging with recorded video lectures from faculty, Attending webinars and office hours, as per the specific program schedule, Reading or engaging with examples of core topics, Completing knowledge checks/quizzes and required activities, Engaging in moderated discussion groups with your peers, Completing your final project, if required, Flexible payment options are available (see details below as well as at the top of this program web page next to, Tuition assistance is available for participants who qualify. $79/month How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)? Questions like, how can analytics help you predict the future better? Step 4: Candidates will be directed to the application page where they have to fill in additional details about themselves. Wharton's online Business Analytics Specialization arms managers and leaders with the tools needed to break away from the pack. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. In 2018, 62.5% of leading blue-chip firms in banking, insurance, credit, and asset management said that their organization had appointed a Chief Data Officer (CDO), By 2021, 69% of employers expect candidates with data science and analytics skills to get preference for jobs in their organizations, Take full advantage of analytics to create effective data-driven business decisions, Model future demand uncertainties and predict outcomes of competing policy choices, Use hard data to make soft-skill decisions about hiring and talent development, Analyze financial data to forecast events, optimize operations, and determine strategy, Devise a plan of action for collecting, interpreting, and optimizing data. The Business Analytics Capstone Project gives you the opportunity to apply what youve learned All programs are designed to fit into your working life. Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. completion of the online program. Each program includes an estimated learner effort per week. I agree to the processing of my personal data, including its transmission to the Provider of this course. In some cases, there are credits that count toward a higher level of certification. Start date: May 13. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. 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