In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. In real estate, being active and engaged as a friend is being active and engaged as a business owner. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Its Brian Icenhower. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. . There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! If you are a seasoned real estate agent, then you know who is most impressed by your work. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Pro Tip for Twitter: Always post local content with relevant local hashtags. I especially liked your photos of the latest outing you had at Russian River. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Now that is a good introductory letter, Marte. That is why social media is helpful. And then you reached out via Facebook. If you really want to make a positive impression, then you may even want to publish in these journals. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. This field is for validation purposes and should be left unchanged. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. They build their spheres of influence through charity and service rather than passing out business cards.. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Make sure you select something that shows just how well you know them. And you never know where your next lead will come from. Put yourself in your contacts shoes. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. It is also important for you to diversify your outlets. Good news! Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! But asking for it can feel pretty daunting. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. March 04, 2012 08:13 AM. Copy all of it into one Excel spreadsheet. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Sample Real Estate Introduction Letter To Friends! But if you do it right? When it comes down to it, an SOI is just a group of people you know personally. ), And lets face it. For brand new agents a simple Excel spreadsheet will do the job.. It's helpful to the recipient and offers them something of value, INFORMATION. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. For example, you may want to host a simple summertime cookout. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Love it or hate it, email cannot be ignored. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. And yes, for years they have been. You may be hesitant to call them because you havent called them in so long. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. It strikes up a conversation and they start chatting with you. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. How to Nurture Your SOI (+ Free Templates! I've written about this concept once or twice or a dozen times - see the list below for related blogs. : ). And remember, you are NOT selling. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Together, we can make this year your best yet! If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. saying thanks to those who have helped you attain success is a great way to foster more !! You can do this by adding value coming from contribution and giving them something they want. And this one from the Graham Seeby Group is an excellent example. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Just never, ever assume. Congratulations, Lori! Then, you need to make sure that you pay special attention to your ideal client. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Check out these 5 practical tips for growing your sphere with social media. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Pro Tip for TikTok: This is a fun one. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. They got 34 percent from repeat business. A few days ago I followed a search link and saw some advice that I thought was terrible. Then, see if they will need assistance finding a spot that has more room. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Its expected in business. Check out this great listen on Audible.com. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Where you make your list will depend on where you are in your business. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. And whenever possible, ALWAYS post an image. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. You can use variations of this, but the most important thing you can do is to be authentic. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Here's a real estate business letter template that you can download and use. As a result, Realtors end up going for the remaining 20 percent. If you throw a great party, you definitely want to put this to work for you. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Real estate letters to clients samples help with R. I would love the opportunity to work with you. But the truth is, as humans, were already influencing each other all the time. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Working your real estate sphere of influence takes far more time than money, at least in the beginning. If this has happened to you, you need to re-engage with those people. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. If you use your agent website for your Listing E-Alerts, you can use. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. That is why it is important for you to pay close attention to your sphere of influence real estate agent. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Ask them how the yard is working out. So take a different approach. You might even want to use a real estate CRM.