a. The retailer is large. She found three that provided equipment and made weekly deliveries of supplies. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Which of the following is an example of channel differentiation? ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. C) desirability C) believability E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. This is a classic example of _____________? It is harder to create than brand recall. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? A) help firms to analyze who their competitors are No rust at all or damage with under 58,000 miles. Carnival Corporation is the world's largest cruise line company. c. Co-branding Infringement c. Diffusion Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. D) noncomparitive positioning c. Variability (Inconsistency) c. Assurance a. A. a brand's image has been adversely impacted by the entry of new competitors. c. Heterogenity (Variability) When it comes to services, quality is measured in terms of? b. Pacinian corpuscles a. Instruction manual b. Generic branding A) relying on the product descriptor Process B) leverageable advantage E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? B) clear profitability to the company Exceeding the customer's expectations. Packaging is not used to gain a competitive advantage. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Select one: a. D) points-of-presence The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. a. free nerve endings 16 12 5. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Brand equity is the value a brand name adds to a product. If you are a fan of these trucks then this is truly a very rare opportunity . False, An organization's product mix includes all the products it sells. b. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? B) channel Select one: E) cast. ) All marketing strategy is built on STPsegmentation, targeting, and ________. A) points-of-difference d. Excessive branding. D) points-of-parity C) image E) Cognitive maps, Straddle positions ________. C) announcing category benefits 3. C) Competitive points-of-parity Starbucks using its brand name on coffee makers is an example of a: D) Category points-of-parity A sentence of the form "If A then B" is true unless A is true and B is false. C) deviance, peculiarity, deformity E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to a. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Cooperative branding is the joint venture of two or more brands in one product. Select one: B) pitch a. He just made an arrangement with a coffee service for his company. Brand names are always economically wasteful since they dupe consumers . B) narrative branding D) brand architecture Discuss the business-cycle approach to investment timing. c. The retailer is a recognized brand B) category-based positioning CS Lewis Week 13: That Hideous Strength Review. Course Hero is not sponsored or endorsed by any college or university. ________ are defined as companies that satisfy the same customer need. c. Quality a. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . Trade name, trademark Options 2 and 3 are wrong: 2. 37) Which of the following statements about brand equity is NOT true? B) Category points-of-difference D) brand architecture C) Noncomparitive positioning d. Branding is less important now than . Which of the following is the company using to convey its membership in the retail segment? Period. Select one: A) Customers are willing to buy by brand only when it assures "top quality. Select one: At that time, consumers saw U.S. luxury cars as lacking performance. Select one: True b. A) deliverability The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. C) to rationalize competitors' perceived points-of-difference A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Tommy Hilfiger conveyed the brand's category membership by ________. (b) It is a source of satisfaction. C) It involves crowded market space and reduced prospects for profit and growth. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Transcribed image text: Which of the following statements about brand names is true? A) cultural branding Select one: Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Licensing. a. B. d. Documentation He spends about 2.25 hours each day testing programs on which he has made changes. d. Multiproduct branding Service Zone Contributes to . [Brand name] offers [how your company responds . Select one: b. What percent of Bens day is spent testing these programs? It should be meaningful, different, and salient. B) Brand symbols 5. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? c. Conformance to specifications. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Perceived as valuable to your customers. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). a. E) Chloe: All you need for a beautiful you. A) resilience Select one: The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. a. C) cast This is an example of ________ differentiation. Apple is more than computers. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Social media marketing is the use of social media platforms and websites to promote a product or service. b. Select one: \hspace{240pt}\textbf{Dividends Declared}\\ A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. Select one: For tax purposes, assume that the computer has a useful life of five years. b. e. Responsiveness, Frodo was a massage therapist. a. 5. Which of the following statements about branding is. Gandalf opened a tobacco shop in the Haight/Ashbury District. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Frodo was using the ___________ approach to making his service seem "real"? -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. c. Commercial interface Secret shoppers are used for all of these things. C) narrative arc A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. B) mystery Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. e. Internal marketing, Frodo was a massage therapist. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; D) category points-of-difference E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. people's memories, associations, and stories. c. Experience Qualities Which one of the following statements about retailers and retailing activities is true? e. The manufacturer can only be held responsible for the problems specified in writing. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; A) sustainable advantage a. Whether there are contingency plans in place. d. Empathy Variability (Inconsistency) c. Project an image for the product. B) Points-of-difference In which of the following examples is a company communicating category membership using a product descriptor? e. The retailer has a lot of experience with advertising. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. These service elements are considered ________. c. Ruffini corpuscles In theory, it does not ultimately serve the greater good. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. B) points-of-difference e. Licensing, Raul purchased a microwave oven. e. Post-purchase utility. A) A small business must creatively conduct low-cost marketing research. An expressed warranty means that? Select one: c. These are all dimensions of service quality. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Which of the following statements about service marketing is TRUE? C) points-of-inflection SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Which of the following is NOT true regarding brand loyalty? C)It is only important once a company is established. c. Gap analysis How much the service will cost. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. B. There was soft, relaxing music playing in the background. A) points-of-difference So he immediately returned it. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? B) comparing to exemplars A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. b. This is an example of ________ differentiation. It is the goodwill that the brand builds by itself and from its customers. Select all that apply. Implied Which of the following is not branding benefits specific to B2B context? a. A half-truth is a deceptive statement that includes some element of truth. B) unique, complex, and inspirational A) conceptual points-of-parity; competitive points-of-parity b. B) reliability What he or she is expected to do in order to create the service. Search qualities Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. A) announcing category benefits They did this even though it cost them money. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. C) points-of-parity Brand name, service mark. c. They may only provide one element in a network of services received by the customer. e. Recovery strategy. D) focusing on reliability B) identifying counter examples Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. d. Invisibility In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Documentation e. Not-for-profit organizations may not be allowed to segment. B) points-of-presence E) brand vision, A brand mantra should be ________. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Because customers who spend the most money are the most likely to complain. d. Attribute B) A small business must avoid leveraging secondary brand associations. Ben works 7.5 hours per day. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. Excessive branding. D) never correlated C) need-based positioning A) service Select one: C) category points-of-difference E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? D) to globalize competitors' perceived points-of-difference Which of the following is a benefit of social media marketing? Research your audience, value proposition, and competition. Service dominated offering Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. A) sensuality D) competitive, sensitive, and simple c. Physical representation Brand equity is anything that is deeply seated in a consumer's memory about the brand. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? D) announcing category benefits E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Rsum. D) Achieving brand familiarity is easy. This value can be expressed in terms of? A) service differentiation In order for the brand to be successful, the promise must be _____________? E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. B. C) point-of-conflict e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? d. An emotional connection Uploaded By lawjieyin. Is this business a good candidate for branding? Sabrina is thinking of starting a new line of coffee shops. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C) category points-of-parity Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Companies trying to sell their products internationally do not benefit from having a strong brand name. Brands control the conversation with customers. A) Use Zipex for quick and thorough cleaning. A) points-of-conflict B) brand personality Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. Experience Qualities Before you can measure the quality of a service, you need to understand? Protect the product from excessive heat or cold. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Former U.S. \end{array} b. Credence qualities . When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. C) Clarity offers you the best prices for the best quality. A) innovativeness E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? She went online and searched for several coffee services. Lysol Disinfecting Wipes - Lemon and Lime Blossom. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. B) focusing on reliability She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. A business's branding is more important than you might think. Which of the following is the company using to convey its membership in the hatchback segment? The appeal of recognized brand names is declining. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? C) clear similarity to the attributes of other brands The customers who represents the brand . Creating a brand identity will require the following: 1. B) point-of-difference The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). C. Consumers with true emotional loyalty have the strongest connection with the brand. C) insensitivity A) competitive points-of-difference D) mystery Which of the following statements is true of the individualism approach of ethical decision making? Brand extension. C. Packaging does not influence the consumer buying decision. Which of the following best describes BR Chicken's value proposition? D) point-of-weakness D) emotional branding Empathy The truth value of a sentence is "true" or "false". The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. e. Balanced offering. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? a. Seam splitting e. Positive Brand associations. Because it will tell you which products you need to discontinue. A) differentiability A. some firms have begun advertising private label brands. Which of the following is an example of services differentiation? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) A) brand slogan C) image differentiation a. Stay Safe. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. All Rights Reserved. b. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. A) relying on the product descriptor C) identifying counter examples ith the development and maturity of digital marketing, which of the following statements is true? When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. a. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. d. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Employee morale was very important to the company so she knew that the coffee needed to be good. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. A) the soap is one-quarter cleansing cream Select one: All of the marketing concepts that deal with tangible products apply to services as well. B) competitive points-of-parity D. a. d. Kept. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. a. Invisibility You said? This is an example of: Which of the following is a condition that is favorable to creating a brand? c. Generic brand, no-name brand You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. These are all expressions of the value of brand equity. Association B) sensuality Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. b. noteworthy brands in a category helping a brand specify its category membership? b. c. Common sense. A. functional and product use benefits correct incorrect. D) assist firms in collecting information on competitors that will directly influence their strategy. Which of the following is NOT an advantage of branding for consumer products? Some services are more product-based than other services a. Select one: B) peculiarity Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . a. D) setting This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. These brands offer experiences and we buy them with that experience in mind. C) category points-of-parity; deliverable points-of-parity This is an example of ________. It later sells the shares Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. e. Private-label brand, middleman brand. b. People-based offering Which of the following statements is true regarding packaging? E. Which of the following is not one of the unique characteristic's of a service described in the text? Rsums can be used for a variety of reasons, but . Many organizations view the process of creating and maintaining a strong brand as a liability. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Select one: E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. C) Retailers are members of channels of distribution. C) The highest level of brand equity involves establishing product benefits. A) announcing category benefits \\ One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. B) points-of-parity B) Dove products include bar soaps and shampoos B) innovativeness d. Generic branding E) None of these statements about branding is TRUE. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. How does FDA ensure generic medicines work the same as brand-name medicines? B) always correlated c. Lawyers a. Generic branding strategies are often associated with a low price. (d) All of the above. c. Package Frodo was using the ___________ approach to making his service seem 'real'? Find the following probabilities: P(X=60)P(X=60)P(X=60). B) comparing to exemplars Balanced offering. A) comparing to exemplars Which of the following statements is not true with regard to the concept of product? Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. (c) It is confined to physical product. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. It is highly popular in the group-oriented society of today. D) using channel differentiation Which of the following is NOT true about brand alliance? 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A cobranding strategy might involve a licensing agreement. c. It is not a good brand name because it isn't clear that it is about dog food. d. Brand name d. Credence Qualities e. What the customer expects from the service. a. E) They leverage the values of the brand to take the brand into new markets/sectors. D) setting b. All of these statements about pricing in the not-for-profit sector are true. You said all of these things, and meant them. He was very good at dealing with lower back pain. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) D) insensitivity It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning.